Digital & Social Marketing

Marketing That Moves The Needle.

Elite, data-driven digital marketing strategies designed to capture attention, generate qualified leads, and scale revenue across every channel your customers engage with.

What Is Digital Marketing?

Not just ads — a complete growth system.

Digital marketing includes all online marketing activity, from SEO and social media to paid ads, email campaigns, and content creation.

When done right, it’s not a set of isolated tactics but a connected ecosystem where each channel strengthens the others — SEO drives content, content fuels social, social grows your email list, emails convert leads, and sales data refines your advertising.

At HTTDevelopers, We build that full system for you — strategy-led, execution-focused, and continuously optimized for growth.

What a Complete Digital Marketing Strategy Covers:

Organic Search (SEO)

Help your business appear when people actively search for your products or services.

Paid Advertising (PPC & Social Ads)

Reach highly targeted audiences at the exact moment they’re ready to engage.

Social Media

Build a loyal community that knows your brand, trusts it, and engages with it consistently.

Content Marketing

Attract and educate potential customers through valuable, relevant content.

Email & Automation

Nurture leads and retain customers at scale through smart, automated communication.

Why It Matters Now

Your customers are online — the real question is whether they’re finding you.

The average person spends over 6 hours per day online. They research purchases, discover brands, compare competitors, and make buying decisions entirely in the digital space — before they ever speak to a salesperson. If your digital presence isn’t strong, your competitors are capturing those customers instead.

80%

of shoppers research a product online before buying — even when purchasing in-store.

70%

of the buying journey is already complete before a customer ever contacts a business.

5X

more expensive to acquire a customer without a strong digital marketing strategy.

Our Services — In Depth

Every Channel. Every Touchpoint. One Strategy.

A closer look at what we do, how we execute, and the outcomes each service is designed to deliver.

B2B Lead Generation

What is it?

B2B lead generation is a structured system that turns your ideal customer profile into a steady pipeline of qualified accounts and decision-makers entering your CRM — designed specifically for complex, multi-stakeholder buying journeys.

How we do it

We define your ICP, build layered cold and warm audiences, and activate targeted campaigns across LinkedIn, Google, and programmatic channels. This is supported by high-trust content like long-form assets, webinars, and comparison pages. Every lead is pre-qualified against criteria aligned with your sales team from day one, ensuring only sales-ready opportunities enter your pipeline.

What's Inculded

ICP definition + named-account list
Paid LinkedIn, Google, and programmatic campaigns
Long-form content plus comparison and decision-stage pages
Webinars, gated assets, and lead magnets
MQL qualification rules integrated directly into your CRM

Results You can Expect

B2B funnels rebuilt around named accounts — delivering fewer but higher-quality leads, stronger qualification, and significantly more predictable pipeline growth.

B2C Lead Generation

What is it?

B2C lead generation is a system that converts paid and organic attention into high-intent consumer enquiries — designed for fast decision-making, emotional creative, and continuous conversion optimisation.

How we do it

We launch and scale campaigns across Meta, TikTok, Google, and YouTube, targeting tightly defined consumer audiences. Creative is built natively for each platform and iterated rapidly for performance. Lead capture funnels are continuously A/B tested, while SMS and email automation ensure every lead is nurtured if it doesn’t convert immediately.

What's Inculded

Paid campaigns across Meta, TikTok, Google, and YouTube
Weekly creative iteration with platform-native production
Systems for generating reviews and building social proof
Ongoing conversion-rate optimisation for landing pages
SMS and email lifecycle automation to nurture and convert leads

Results You can Expect

B2C funnels optimised for cost per lead and customer lifetime value — not just reach, impressions, or vanity metrics.

AI SEO, AEO & GEO

What is it?

Search is no longer one surface. Traditional SEO helps you rank on Google. Answer Engine Optimisation (AEO) ensures your brand is cited in AI tools like ChatGPT, Perplexity, Claude, and Gemini. Generative Engine Optimisation (GEO) shapes how AI-driven search experiences like Google AI Overviews and Bing Copilot summarise your category. To stay visible, you need to appear across all three.

How we do it

We build a unified content system that targets all search layers simultaneously. This includes structured, citation-ready content for AEO, entity-rich and freshness-optimised content for GEO, and a strong technical SEO foundation underneath. Performance is tracked across Google SERPs and leading AI answer engines, with continuous monthly optimisation to improve share of voice.

What's Inculded

Technical SEO foundation with strong Core Web Vitals optimisation
Topic clusters built using entity-rich, citation-friendly structures
AEO tracking across ChatGPT, Perplexity, Claude, and Gemini
GEO optimisation for Google AI Overviews and Bing Copilot visibility
Schema implementation, llms.txt setup, and AI-crawler accessibility

Results You can Expect

Your brand becomes visible wherever your buyers search or ask questions — whether that’s a search engine, AI chat interface, or generative overview.

Content Marketing & Strategy

What is it?

Content marketing is the strategic creation of valuable and relevant content — including blogs, videos, guides, and case studies — designed to attract, educate, and convert your target audience. It builds trust, strengthens SEO performance, and turns potential customers into buyers without relying solely on paid advertising.

How we do it

We begin with a detailed content audit and competitor analysis to uncover high-impact opportunities. From there, we develop a structured content calendar aligned with your audience’s real questions, challenges, and intent. Every piece of content is designed to rank on search engines, perform on social platforms, and guide users through your sales funnel.

What's Inculded

Content strategy development and structured editorial calendar planning
Long-form blog articles, guides, and evergreen resources
Video scripts and detailed storyboards for production
Infographics and visual content assets for engagement
Case studies and in-depth whitepapers for credibility

Results You can Expect

Content-led strategies generate up to 3× more leads than outbound marketing, often at around 62% lower cost per acquisition.

Email & Marketing Automation

What is it?

Email marketing automation is a system that delivers the right message to the right person at the right time — automatically. From welcome sequences to cart abandonment and re-engagement flows, it remains one of the highest ROI channels in digital marketing when executed effectively.

How we do it

We design your full automation architecture, including audience segmentation, trigger-based customer journeys, personalisation logic, and performance-driven email creatives. We integrate everything with your CRM, build lead scoring models, and continuously optimise performance through structured A/B testing to improve open and click-through rates.

What's Inculded

Drip campaign design and end-to-end build
Lead scoring models with lifecycle segmentation
Welcome, nurture, and re-engagement email sequences
Cart abandonment and win-back automation flows
A/B testing for subject lines, copy, and content performance

Results You can Expect

Email marketing delivers an average return of $36 for every $1 spent — making it one of the highest ROI digital channels available.

How To Process

How We Work With You

A structured, collaborative process designed to align strategy, execution, and continuous optimisation — so every engagement delivers measurable, compounding growth.

Discovery & Audit

We evaluate your current digital presence, competitors, target audience, and market positioning to identify high-impact opportunities and critical gaps. At the end of this phase, you receive a comprehensive audit report with clear insights and actionable recommendations.

Strategy Development

Our strategists design a tailored, multi-channel marketing plan aligned with your goals and budget. Every channel is selected based on data, and every tactic is tied to a clear, measurable business outcome.

Creative & Launch

Our creative team produces all required content, ads, and assets. We set up tracking, configure platforms, and execute a coordinated multi-channel launch to ensure everything goes live seamlessly.

Optimise & Scale

Every two weeks, we analyse performance data, remove underperforming elements, and scale what works. We report transparently and increase investment strategically as results compound over time.

How We Engage — What’s Included

Three flexible engagement models designed to match your goals and evolve with your growth.

Choose the structure that fits your current challenge — and adapt it as your needs change. Final scope is always defined after a free discovery call, never before.

Channel Sprint

Fix 6-week Sprint

Fixed 6-week engagement focused on launching a single channel — paid, SEO, email, or social — with full setup and handover.

Growth Retainer

Monthly retainer

Monthly engagement with a 6-month minimum commitment, designed for always-on growth across multiple channels.

Full-Funnel Partner

Embedded partnership

Embedded partnership with a 12-month minimum commitment, acting as your fully outsourced demand generation team across all paid and organic channels.

Three engagement models designed to match your current stage and growth needs. Final scope is defined after a free discovery session to ensure the right fit. Media spend is always paid directly to platforms from your own accounts — we never mark it up or take a percentage.

Risk Removed

Our promises, clearly defined.

Hiring a marketing agency comes with risk. We’ve structured our engagement to place as much of that risk as possible on our side of the relationship.

Real metrics, in plain English

Reports focus on pipeline, revenue, and ROAS — not vanity metrics like impressions or clicks. If a metric doesn’t reflect real business impact, it doesn’t appear.

Your accounts stay yours

Ad accounts, analytics, CRM systems, and social channels remain fully in your name. We operate only as administrators on your assets, never as owners.

30-day exit

After the minimum term, retainers move to a month-to-month model. You can cancel with one calendar month’s notice — no penalties, no friction.

Rework, on us

If any deliverable doesn’t meet the agreed brief, we fix it at our own cost. We don’t charge for correcting our own work.

Frequently Asked

The questions most marketing directors ask before getting started — answered clearly and directly

How quickly will I see results?

Paid channels typically begin showing meaningful signals within 2–4 weeks. SEO and content are longer-term and usually start compounding within 4–6 months. In week one, we provide a realistic performance forecast so you know exactly what to expect — with no inflated timelines or overpromising.

Do I need to commit to ad spend on top of your fees?

Yes. Our fee covers strategy, creative, and management. Media spend for platforms like Google, Meta, and LinkedIn is paid directly by you to the platforms using your own account and payment method. We do not mark up ad spend, and you retain full visibility over all invoices and transactions.

Can I keep my current freelancers or in-house team?

Yes, absolutely. We regularly collaborate with in-house teams and external freelancers, including designers, writers, and specialists. We establish a clear workflow and ownership structure upfront to ensure alignment, avoid duplication, and keep execution smooth across all stakeholders.

What happens if a campaign isn’t working?

We stop it — quickly. Every campaign is built with pre-agreed KPIs and clear decision thresholds. If something underperforms, it’s paused, adjusted, or replaced within the first 30 days. Your budget is always redirected toward what is working, never left in channels that aren’t delivering results.

Do you guarantee a specific number of leads or rankings?

No — and you should be cautious of any agency that does. We don’t guarantee outcomes we can’t fully control. Instead, we commit to a proven process, a realistic forecast based on your market and data, and complete transparency on performance and spend. Any agency guaranteeing results is either overselling or ignoring how marketing actually works.